{"id":578,"date":"2012-03-16T15:44:51","date_gmt":"2012-03-16T22:44:51","guid":{"rendered":"http:\/\/kineplay.com\/ben\/?p=578"},"modified":"2024-03-27T07:36:39","modified_gmt":"2024-03-27T14:36:39","slug":"spending-privacy","status":"publish","type":"post","link":"https:\/\/kineplay.com\/?p=578","title":{"rendered":"Spending Privacy"},"content":{"rendered":"

Cool\u00a0post from Scott Adams<\/a>, very thoughtful and thought-ivates me. Scott paints a rosy picture of how much more efficient and fun an evening out might be if you could broadcast your location in a world with lots of receptive products and services. Near the end of the post he says:<\/p>\n

The keys to this imaginary future are twofold: First, the world needs universal technology standards for smartphones to negotiate with their immediate surroundings. <\/em><\/p>\n

We have a pretty good foundation right now with GPS on mobile phones and WiFi\/3g. With new discoveries like Steve Perlman’s incredible-sounding wireless tech<\/a>\u00a0and innovative businesses like SimpleGeo<\/a>,\u00a0we will eventually see the kind of low-latency negotiation between person and service that makes location high-performance. I don’t think we’ll see a “universal standard” per say, but enough consolidation that device manufacturers and service providers will breathe profitably and continue to invest and create.<\/p>\n

But here’s the rest of Scott’s wrap-up:<\/p>\n

Secondly, people would have to get comfortable with a world in which systems that are connected to the Internet are aware of their locations. According to everything I read, that’s the sort of privacy violation that older people would resist and younger people consider no big deal. Personally, I would trade my location and identity privacy to get the benefits I described, as long as I could turn off my identity broadcasting feature whenever I wanted.<\/em><\/p>\n

This (and the whole post) makes think about location in a more granular (and vertical) way. Privacy in this context becomes something that you “spend” or exchange for other value\/benefits. It’s a transaction. The metaphor is not new but I like it. If I think of location sharing as a micro-transaction and if the service using my location has sufficient resolution (or if it’s bucketed in a specific category of services — video games, for example), then I have control — or at least a pretty solid perception of control — over how my location-infused information is used.<\/p>\n

This is different from the Minority Report<\/a>\u00a0intrusive-advertising thing because the Place of Interest (POI) is controlled by me, not the other way around — it’s pull<\/em>\u00a0 (me pulling what I want) instead of push<\/em> (services pushing content to me).\u00a0As Scott says above, I want to be able to stop broadcasting whenever I want, but that’s an oversimplification. There are two pieces to it: where I share what<\/em> and what I share where<\/em>. Both will affect how much value I get for the privacy I’m willing to spend.<\/p>\n

In my view, our rote location and basic identities are one of our least expensive privacy purchases. The high-dollar items are the data that’s being gathered about what we do (and can be used like a dossier to generalize “who we are”). While it’s obvious that sophisticated Web services (Google, Facebook — especially Timeline — for example) are scraping our histories and habits in order to create higher click-through rates (and charge more for those clicks), I think location has the potential to create services that are much more than user-generated content with an ad revenue model.<\/p>\n

The pull model encourages competition for customer action, which will probably require a content investment by the service — entertainment or otherwise — to compete. If I subscribed to a location-based gaming network, for example, the games I play, how well I play and where I play might enable the network to accurately suggest other games for me — differently at different locations. This kind of real value loves a subscription model, too. Location-based services of the future (really all services, because the day is coming when all services are location-based) will compete on how well you know them and<\/em> how well they know you.<\/p>\n

Right now, it’s mostly the “layer” metaphor — turn different layers off and on based on simple preferences for any location. No granularity, no logic behind the scenes helping make my life easier. It’s a dead-simple user-controlled filter. As more algorithmic and logical control of sophisticated filters are deployed, we’ll see better ways to interact with and manage our location-based privacy spending.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cool\u00a0post from Scott Adams, very thoughtful and thought-ivates me. Scott paints a rosy picture of how much more efficient and fun an evening out might be if you could broadcast your location in a world with lots of receptive products and services. Near the end of the post he says: The keys to this imaginary […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-578","post","type-post","status-publish","format-standard","hentry","category-location"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/kineplay.com\/index.php?rest_route=\/wp\/v2\/posts\/578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kineplay.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kineplay.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kineplay.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kineplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=578"}],"version-history":[{"count":32,"href":"https:\/\/kineplay.com\/index.php?rest_route=\/wp\/v2\/posts\/578\/revisions"}],"predecessor-version":[{"id":2901,"href":"https:\/\/kineplay.com\/index.php?rest_route=\/wp\/v2\/posts\/578\/revisions\/2901"}],"wp:attachment":[{"href":"https:\/\/kineplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kineplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kineplay.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}